Nov. 29, 2021
Pluxtus played a pivotal role in the lighting design for the inaugural China-Africa Economic and Trade Expo, which took place in Hunan. Our approach encompassed tailoring design solutions to each African country's unique characteristics.
With a deep understanding of the diverse cultural and aesthetic nuances across the African continent, Pluxtus crafted lighting designs that resonated with the essence of each nation. Through careful consideration of their cultural heritage, architectural styles, and preferences, we created lighting concepts that not only enhanced the visual appeal of the expo but also fostered a sense of familiarity and identity for each participating country.
The expo served as a showcase of Pluxtus' commitment to cross-cultural collaboration, utilizing lighting as a means to bridge geographical and cultural gaps. By infusing each design with a distinct African flavor, we illuminated the event space in a way that honored the heritage and aspirations of each nation, contributing to an enriching and inspiring experience for attendees and participants alike.